How to win clients
Clients hire you to reduce risk. They do not hire you for a long list of tools. Show that you understand the problem. Then show a small result.
Before the call
- Write the problem in one sentence.
- Write the user who feels that problem.
- Write one outcome you can ship in a short time.
- Prepare one question you still need to ask.
- Open with that sentence. Do not open with your stack.
During the call
Listen first. Repeat the problem in your own words. Ask if that is correct. Then propose a first slice of work. A first slice is a result the client can see, not a plan.
Do not promise a full platform on day one. Promise a check that proves the idea works.
After the call
Send a short note the same day.
- Restate the problem.
- Restate the first slice.
- State the date for the first check.
- State what you need from them.
If they do not reply, send one follow-up. Then stop. More messages do not create trust.
Check
You won the work when the client agrees to a first slice and a date. A vague "let us stay in touch" is not a win.